This year marks 12 incredible years of giving back through PrimoCares, a foundation dedicated to helping children in need during the holidays.

Every year, from October through the end of December, PrimoHoagies stores across the country participate in our “Round It Up” campaign.

During this time, customers can round up their purchase to the nearest dollar, with every cent going directly toward buying Christmas gifts for children in need. Thanks to the generosity of our loyal customers and franchise partners, we’ve been able to make the holidays brighter for countless kids who might not otherwise receive a gift under the tree.

We’re so grateful for everyone who continues to support PrimoCares year after year. Because when you round up at PrimoHoagies, you’re not just buying a hoagie — you’re helping make a child’s Christmas wish come true.